01
Eight campaigns a month
Concept, copy and a branded image for each. Not eight posts. Eight ideas.
Ten client places · That's the whole business
Your network got you here.
It won't get you the next ten.
Eight on-brand LinkedIn campaigns a month — written, designed, and posted for you. £1,000/month. Less than one day of your rate.
For fractional CFOs, COOs, CTOs and CMOs billing £1k+/day.
A consistent presence that starts conversations — or I keep producing free until it does.
STRATEGYPOSITIONINGCOPYVISUALSSHORT VIDEOLANDING MESSAGEHUMAN JUDGEMENTAI SPEEDSTRATEGYPOSITIONINGCOPYVISUALSSHORT VIDEOLANDING MESSAGEHUMAN JUDGEMENTAI SPEED
A small demonstration
Make boring behave badly.
Silly is not about making a business ridiculous. It is about making the business impossible to confuse with everyone else.
Before
Experienced finance leader helping businesses achieve their goals.
Generic. Forgettable. Everywhere.
After
Waiting to be made Silly…
Specific. Ownable. Impossible to ignore.
Illustrative concept — not client work.
Different is useful only when it makes the offer clearer.
The Authority Engine
Eight campaigns a month.
Posted for you.
One strategic direction, expressed eight ways, published to your LinkedIn while you get on with the work you actually charge for.
Monthly
£1,000/month
Less than one day of your rate.
Ten clients maximum. Cancel any month.
What you get
Deliverables
02
Posted for you
Approved, scheduled and published to your LinkedIn. You approve. You don't touch the rest.
03
A territory, not a content calendar
One strategic direction, chosen from several, then expressed eight different ways.
04
A branded image every time
Designed around the idea, not pulled from a template library.
05
Quarterly landing-page refresh
Hero, offer structure, proof prompts and calls to action.
06
Monthly one-pager
What went out, what it did, and what conversations it started.
07
48-hour batch turnaround
The month's campaigns land in two days, not three weeks.
08
The pack
Everything delivered as a branded PDF and ZIP. Yours, permanently.
What arrives
You get an artefact.
Not a Slack message.
Every month arrives as a branded pack — campaigns, copy, images, and the thinking behind them. Most £1,000 competitors send you a Google Doc and an invoice.
Yours. Permanently.
Pack render pending
01
02
03
The difference
Most people sell you words.
Then leave.
Writing the campaign is the easy half. Silly schedules and publishes it, then tells you what it started. You approve everything before it goes out — nothing is ever published without you.
How it works
Every month. Three acts.
Very little theatre.
01
Week 1
Find the angle
We look at your category, your competitors, the clichés everyone else is repeating, and the one thing you can credibly own that they can't.
02
48 hours
Make the month
Eight campaigns — concept, copy and branded image — built from one direction so they compound instead of competing. You approve them in one sitting.
03
All month
Put it in the wild
We schedule and publish, watch what the market responds to, and tell you what deserves to happen next month.
Meetings: few. Thinking: excessive.
The standard
Dull isn’t a taste problem.
It’s a budget problem.
Only about 5% of a B2B category is in-market at any moment. A feed of ‘book a call’ posts is addressed to one person in twenty.
— Ehrenberg-Bass / LinkedIn B2B Institute
Dull advertising needs 2.6× the spend to move the same share. Interesting work generates 6.1× more growth.
— System1 / Peter Field
48% of ads provoke no emotion at all. B2B is the worst offender.
— System1
What wins isn’t being different. It’s being recognisable, ownable and repeated.
— Byron Sharp, Ehrenberg-Bass
Machine
Speed
- Research acceleration
- Pattern analysis
- Variations
- Repurposing
- Production assistance
Human
Judgement
- Positioning
- Taste
- Truth
- Commercial judgement
- Final approval
Every campaign is checked against your own category’s clichés before it reaches you. If a competitor could run it with their name swapped in, it doesn’t ship.
S
Portrait pending
Founder
Built by someone who didn't grow up in an agency.
Good.
Sri has spent more than 17 years building technology products and service businesses. Silly doesn't run on a folder of templates — it runs on a campaign studio he built, which is why a month of work takes 48 hours instead of three weeks.
The objective is not more content. The objective is a better commercial idea, expressed repeatedly and unusually well.
Qualification
Silly is for about ten people.
Good fit
- You're a fractional CFO, COO, CTO or CMO
- You bill £1,000+ per day
- Your network brought you this far and has gone quiet
- You know you should post, and consistently don't
- You'll approve a month of campaigns in one sitting
- You'll give feedback within 24 hours
Poor fit
- You want 100 generic posts
- You genuinely enjoy writing your own content
- You need product photography or video
- You can't substantiate your claims
- You expect booked calls in week one
- You want the cheapest possible supplier
Still here? Excellent. You may be slightly unreasonable too.
The anti-agency guarantee
Conversations,
or I keep going.
If three months of campaigns haven't started conversations with the people you want to work with, I keep producing at no charge until they do.
This covers effort and continuation — not a guaranteed number of leads, customers or sales. Nobody can promise that, and anyone who does is lying.
Read the guarantee termsFrequently asked
Reasonable questions.
Direct answers.
The last section
Ten fractional execs get to be
impossible to ignore.
Bring one strong service and one ordinary message. We'll work on the second part.
Applications reviewed personally. No automated sales ambush.
Or keep burning money on marketing nobody notices.